Advantages of Responsive Web Design

Data shows that, at present, more website users access a site from their mobile device than a desktop or laptop computer. If you haven’t switched to responsive web design, then you simply aren’t reaching these users–which places you at risk of losing a competitive advantage in your niche. Learn how it benefits your business and your bottom line to adopt a responsive web design.

What Does Responsive Web Design Mean?

Websites were designed for desktop and laptop screen sizes. Without a responsive design, sites appear too small to be usable on a smartphone. If you’ve ever had to pinch zoom on a website to read the small print, you know how irritating it can be to use a website that isn’t responsive.

In responsive web design, the webpage adjusts its size to the screen accessing it, instead of providing a bare-bones mobile website to smartphone users. This means your users have access to the entire website, whether they’re browsing from a desktop or smartphone. Since the site content and design are the same no matter the device, it’s familiar to users.

Why You Need Responsive Web Design

You know how irritating it is to use a site that isn’t responsive. Placing yourself in your customer’s shoes, see how this can turn off a potential buyer, driving them straight into the arms of your competitor who invested in responsive web development. Even if customers feel connected to you, they do not want to zoom in to see your web content. You could miss out on a sale or a new lead if you do not accommodate mobile device users.

When your site is easy to use, regardless of device, customers will have a positive experience. This often translates directly into brand loyalty, increased sales, easier social sharing, or other desired actions.

Responsive design also offers an advantage in search. Recently Google started penalizing websites that lack responsive design. By including yours in the responsive group, you can avoid a penalty that drops your rank in search.

It’s also easier to maintain a responsive website rather than both a standard website and a mobile site. You’ll enjoy one consistent website, and your IT costs will be lower since you’re not maintaining and upgrading multiple sites. It’s easy to keep your site updated with current information when everything’s handled through one central place. If you’ve ever had customers confused over different language on a mobile site versus the desktop site, you’ll appreciate the clarity this brings.


Responsive design isn’t merely a trend you can skip if you want to stay relevant, it’s a best practice that helps your customers, your revenue, and your marketing and branding. By switching to a responsive web design now, you can stay ahead of the competition while accommodating your existing customers base and new leads that may flow your way.