The design a company chooses impacts how a potential consumer perceives them. From color choice to style, different elements add up to create a first impression. This means that bad design – or lack of design – can have potential customers closing the browser and seeking other businesses. As a result, your company’s design can affect several components of your digital marketing strategy, and this is especailly true of content marketing.
Mobile apps have been around for over a decade now. But that doesn’t necessarily mean that the general public knows what makes an app, well, an app.
Over the years, I’ve encountered several small business owners who declared that they needed a mobile app. They were under the impression that an app should be there to live alongside their website and cater to the needs of mobile users.
With traditional advertising, your ability to compete with other businesses relies on your budget. That means that if you run a small business, it’s nearly impossible to stand out next to the giants in your industry.