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Content marketing is an essential part of any digital marketing strategy. It’s what your users care about — it not only helps solve their problems but also guides them to conversion. As the Internet evolves, one thing stays constant: the need for content. You need it, and it needs to be good.

What does change, though, is the type of content that users enjoy most, and the way companies approach their content marketing. Having an up-to-date content strategy drives revenue for your website by engaging current and potential customers.

In the recent years, user-friendliness or usability has become a crucial factor in determining the success of a website. With the competition getting more intense by the minute, your prospects will quickly move on to another site if they don’t find your website easy to use.

If you own or manage a website, you know that there a few key metrics that indicate success. And regardless of your industry or company goals, one metric is universal: traffic.

The number of daily or monthly visitors your site receives is easy to measure, monitor, and report. It provides a simple way to look at your site’s growth over time, and can give you an idea of whether or not your online marketing efforts are working – right? Not necessarily.